is the number one cola soft drink brand in the Ardisphere
. The syrup-making and bottling operations are a wholly-owned subsidiary of the food and confectionary company Dulces Chinchin
, but they operate their own subsidiary headquarters offices in Ciudad Cebada, DS
, with multiple bottling operations throughout the country and internationally.
They are well-known for their sponsorship of sports teams and sporting events, especially their internationally successful Formula Plus racing team, Cola Zum!, led by the Tarrasean race driver Alberto Regassa, who also does sponsorship and publicity for the cola.